About Us

Discover Jewel of Southam

Founded in 2006 by the talented duo Dean and Sue Metcalfe, 'JEWEL' embarked on a journey into the world of jewellery that would soon capture the hearts of many. Their first shop, nestled in the town of Daventry, quickly transformed into a beloved local establishment, where personalised service and expert repair services were at the forefront of their offerings.

As their reputation grew, JEWEL became known not only for its exquisite collection of jewellery, but also for its reliable repair services and battery fittings. Local residents came to depend on Dean and Sue’s professionalism and meticulous attention to detail, ensuring that their cherished pieces of jewellery remained in pristine condition.

Over the years, JEWEL expanded its reach, becoming more involved in the community and taking part in various local events. This engagement allowed them to deepen their connection with customers, fostering a sense of trust and loyalty that is often hard to find in today's fast-paced retail environment.

Today, JEWEL continuing to offer an array of beautiful pieces right here in the heart of Southam, while maintaining the personal touch that has made them a staple in Daventry for nearly two decades. As Dean and Sue look to the future, their commitment to quality and community remains steadfast.

We buy your gold!

A Reliable Service You Can Depend On with Us

Should you have broken chains, solitary earrings, or wish to rejuvenate your jewellery collection, we invite you to visit our premises for an immediate valuation. Our team will provide you with a swift quote, enabling you to receive your cash instantaneously.

Discover Stunning Jewellery for Every Taste and Budget – Your Perfect Piece Awaits, No Matter What You're Searching For!

Discover Unmatched Personal Service: A Refreshing Alternative to Today's Impersonal Retail Experience!

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